Rita Conerton

Consultant for RGP Clients (2016-2025 present)

 

Global Aluminum Manufacturing Client (2021- 2025)

Tapped by IT/Project Executive Leadership to lead OCM for several different high-profile strategic IT business initiatives. These projects  included Time & Attendance, Supply Chain, SAP Implementation and the Siemens Opcenter MES. 

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Project Change Manager–Manufacturing Execution System (MES) Project – Novelis, Global Aluminum Client (2022-2025)

• Led this agile project’s Change Management (OCM) as part of the company’s “plant of the future” build. Developed and implemented a phased OCM framework, utilized baseline assessments, multi-channel communications, and activities. Facilitated iterative stakeholder engagement as part of the comprehensive three-year readiness roadmap. Built a suite of technical training materials and tutorial videos to enable knowledge transfer, support system operations, and provide an on-going functional learning platform.

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Project Change Manager- Supply Chain Dashboard Automation Project -Novelis, Global Aluminum Client (2024)

• Led Change Management (OCM) to implement a Communication and Engagement Strategy for the project launch strategy. Initiated change impact analysis, assessed Stakeholder alignment via interviews/insights, surveyed user groups for awareness/adoption against key business drivers, accountability and ownership, addressed gaps, and determined readiness for a successful go-live plan. Launched weekly stakeholder project newsletter communications, activated engagement activities, communicated timelines and critical state of the project insights, promoted feedback, and initiated training. Achieved adoption and sustained results for the implemented change-ownership.

 

Project and Change Manager - SAP Multi-Unit Implementation- Novelis, Global Aluminum Client (2021-2022)

• Led the project Change Management (OCM) for this SAP implementation. Developed an Integrated Project Strategy and incorporated a Comprehensive OCM Approach and Framework with baseline assessments, OCM Dashboard tracking, Change Impacts and ongoing Analysis with Key Business Drivers, Project Readiness Activities, and the Change Journey via an Adoption Curve Progression model. Drove collaboration, communications, awareness/engagement activities, feedback and learning while measuring performance to plan. Executed the Current to Future State process model and demonstrated organizational business impact with successful project adoption.

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IT/Communications Digital Project Manager - Colonial Pipeline, Oil & Gas Client (2020-2021)

• Led the security risk assessment followed by the transition of SharePoint to the cloud. Facilitated the vendor selection processes, and collaborated with the vendor, Legal, Cyber Security and Project Executive Sponsors to conduct a Cloud Security Risk assessment. Successfully met all milestones and assessed internal processes and policies to help ensure and establish security standards and protocols for this and future cloud projects.

 

IT/Communications Digital Project Manager - Website and Intranet Redesign/Re-Branding Projects – Colonial Pipeline, Oil & Gas (2019-2020)

• Led the comprehensive re-brand and redesign build of the company’s website and intranet. Re-aligned the business image with their industry leadership position. Selected and managed the website vendor, worked with security, infrastructure, and server teams to set up a new cloud hosting strategy and migrate the new site to the cloud. Delivered the new award-winning website on-time and on-budget with responsive functionality and a modern multi-platform design. Functioned as CMS Admin post launch. The website won two IABC (International Association of Business Communication) awards.

 

Consultant Project Manager, Kaiser Permanente, Global Healthcare Client (2018)

• Led four strategic workstreams as part of a major regional transformation project. The four workstreams included: Quality, Marketing & Communications, Education and Research, Engagement & Relations. The overall project included fourteen workstreams and the collaboration with three other project managers leading the other ten split business functions.  On a daily basis, supported the change management and business transition of core hospital operations and integration. Facilitated business process improvement and Stakeholder engagement with Executive Leaders and the new hospital partners for a successful go-live and large operational shift for the organization.​

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Consultant IT Strategy/Communications Project Manager - Rio Tinto, Global Mining Client   (2017-2018)

• Led the 21st Century Digital Communications project for the development and launch of a new Global Employee Engagement “Connect” mobile app. Managed the Project Board and the project team’s activities, communications, budgets and deliverables through the project life cycle. Ensured the successful business requirements and an on-time delivery for a global employee launch and feedback.

 

Consultant Supply Chain Business, Marketing and Tech Sourcing Category Manager - AXA Global Insurance Client    (2016-2017)

• Managed end-to-end business sourcing and contract negotiations for a global financial/insurance institution. Facilitated strategic sourcing and procurement engagements across multiple categories to ensure superior contractual terms and cost savings.  Facilitated RFX events, risk reviews and business and regulatory process compliance. 

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VP Marketing, Galvanize Collaborative Solutions, Business Consulting,

Alpharetta, GA     (2015 -2016)

• Provided collaborative strategy, leadership, coaching, program development, and execution for a flexible blend of marketing solutions. From branding to digital media, delivered integrated plans customized for each client as creative B2B/B2C solutions to produce results, challenge the status quo and solve problems around scalable growth.

   

Director of Creative Services, Customer Management Group ShelfGenie, Atlanta, GA   (2014 - 2015)

• Drove marketing and organic growth by building and leading the design team, agencies and vendors.

• Successfully facilitated a complete re-branding project and established brand standards. Conducted competitive analysis and designed integrated marketing programs that increased brand recall and generated leads that drove franchisees’ local territory revenue and improved access to brand assets by 250%.

• As part of the Executive team, conducted Discovery Day franchise sales presentations for candidates as well as marketing and on-boarding training with new franchisees and corporate market managers.

• Managed the digital initiatives, including the agency and the digital marketing strategy, leveraging various digital tools including: EUX, social media, search marketing, and a comprehensive digital infrastructure with trackable metrics to demonstrate ROI.

• Managed the annual $1.6M Ad Fund budget that included all advertising, strategic marketing for new business, PR communications and research. Ensured most effective solutions and strategy to drive growth and optimize ROI.

                                                                                                            

Marketing Director, Atlanta Dance Theatre, Roswell, GA   (2013 - 2014)

• Managed marketing and promotions for this non-profit organization. Collaborated with internal partners and external media resources to develop and deliver a holistic strategy to position the brand and integrate traditional and digital marketing campaigns including social media, publicity and communications.

• Led innovation across channels including the redesign and launch of new website, effective promotion materials, efficient and integrated programs, and effective internal and external communications.

• Owned marketing budgets and campaign specific measurement, analytics and reporting.

 

Marketing Director, Primrose Schools, Acworth, GA    (2010 -2013)

• Actively directed strategic marketing to achieve best-in-class results for this Franchise Company and Leader in Educational Child Care® with over 270 schools in 17 markets nationwide.

• Led and developed staff and all aspects of online and offline brand marketing to include, creative direction, print,

• website design, UX and search marketing (SEO, SEM), digital strategy and infrastructure development, social, promotions, product merchandising, analytics, agencies and vendors. Managed marketing programs via FranConnect CRM, digital programs via Google Analytics and email programs via OnLetterhead and Mailchimp.

 

The Home Depot, Corporate Office, Atlanta, GA       (1987-2009)

                                                                                                                                   Marketing Manager - Project Leader, Brand Marketing, (2007-2009)

• Provided leadership and management expertise critical for optimizing marketing results. Formulated and implemented enterprise strategies, controlling brand messaging and communications for internal and external audiences. Cultivated and managed partnerships with U.S. and international agencies, clients and suppliers.

 

Supervisor, Brand Marketing,  (2001-2007)

• Supervised marketing operations and project management, oversaw campaign planning and developed and launched world-class brand campaigns and extensive marketing strategies. Consulted business partners, providing custom research to develop and roll out strategic solutions to improve and track effective annual performance and establish brand equity across all segments

      

Manager, Advertising and Employment Marketing, 1999-2001

Supervisor, Midwest Divisional Advertising and Manager, Classified / Recruitment Advertising, 1996-1999
Lead Coordinator / Graphic Designer, Northeast and Crossroads Division Advertising, 1994-1996
Lead Graphic Designer, National Product Advertising, 1987-1994